What Rules?

by Rebecca Yeung

Have you ever thought the conventional rules we follow in life could limit us from achieving our full potential?

In a world that often feels constructed by unseen rules and stifling norms, Rebecca Yeung offers a stirring invitation to challenge the status quo, to see beyond the limiting narratives, and to harness the spirit of unorthodox thinking. What Rules? offers insights, stories, and strategies to help you dismantle barriers, embrace change, and set forth on a transformative journey. Dive deep, think differently, and chart your unique path to success.

From her modest beginning in rural China to her role as a Fortune 50 senior executive and board director, Rebecca’s innate capacity for thinking differently about how to get the most out of life is a stirring testament to her resilience, creativity, and success. In What Rules? She identifies six rules that shape women’s careers and shows readers how to think differently about them. With heartfelt anecdotes, research, and thought-provoking questions, she guides readers on their own journey to define happiness and success for themselves.

  • The Goal Rule: What is problematic about starting with a goal in mind?
  • The Strengths Rule: What is the downside to just fixing your weaknesses?
  • The Opportunity Rule: What if you stopped waiting to be in the right place at the right time and began helping circumstances align into opportunities you need?
  • The Failure Rule: What if you actually begin to fail more to gain greater success?
  • The Either-Or Rule: What if you give up on the myth of balance and instead begin to integrate your work and life?
  • The Happiness Rule: What if you didn’t wait until retirement to celebrate and enjoy the fruits of your labor?

Available to purchase at:

Rebecca Yeung

Rebecca Yeung started her life journey in a small hut in rural China, moving to a tiny apartment in Shanghai to begin her school years. From grappling with undiagnosed dyslexia to confronting societal norms, Rebecca’s indomitable spirit, backed by her parents’ unwavering support, led her to rise above these challenges. Her academic achievements earned her a scholarship at University of Maryland, where she earned an MBA. A subsequent internship at FedEx opened the door to a twenty-plus year career with the company, where she has learned virtually every nuance of the business. From her modest beginnings to her role as a Fortune 50 senior executive and board director, Rebecca’s innate capacity for thinking differently about how to get the most out of life is a stirring testament to her resilience, intelligence, and unwavering ambition.