If you’re like the many entrepreneurs, business professionals, and thought leaders I’ve worked with, you have no problem generating new ideas on a daily basis.
You have so many concepts you want to move forward. You want to share with the world so many things you believe will make it a better place. But there’s only one problem.
The problem is that you have so many, it’s hard to know which one to move forward first. So you get stuck, paralyzed by all the options.
I call this The Creativity Conundrum: The more creative ideas you have, the harder it is to get any of them done.
You know your story has value. You’ve seen glimpses of its impact.
But you’re unable to gain any traction because there are so many good messages you could share, so many interesting ways to tell them, and so many opportunities to pursue that you chase all of them just a little bit and move none of them forward.
It feels like a traffic jam of great ideas.
Every meeting, conversation, and encounter sparks a new one, adding to the pile you’re already trying to sort through. And while it might feel exciting at first, eventually it becomes paralyzing.
I get it. As an idea guy, I come up with ideas all the time, maybe hundreds a day (no exaggeration) and I feel like I could have had more if only I had more time.
The same is true for the messages I could share with the world. I have a lot of ideas. A lot of them are about really good messages. But I can’t share them all. I’ve learned, and am learning, that I have to choose.
You see, your creativity isn’t the problem. What’s missing is clarity about your Meaningful Message. A Meaningful Message burns within you, and you’re passionate about sharing it with the world.
I think of your Meaningful Message as that ONE THING you’d want someone to remember if they forgot everything else. So what would you want that one thing to be?
We use the StoryFocus Question at the start of every project to help drill down and gain clarity from the very beginning.
Your story isn’t meant to stay stuck. Neither are your ideas.
When you clarify your message, you bring focus to your life.
You’re no longer pulled in a hundred directions by every good idea. Instead, you can focus on the ones that move your message forward.
That clarity cuts through the chaos and gives your creativity a purpose.
You don’t need fewer ideas. You just need the clarity to know which ones to focus on right now.
Your Story Advantage Question:
How would you answer The StoryFocus Question? How might that clarity help you choose which ideas to pursue next?
