The StoryTelling Structure™ One Pager
Designed around the proven Attention–Tension–Connection–Solution–Action framework, this tool gives you a clear roadmap for crafting stories, presentations, or pitches that stick.
It walks you through five essential elements:
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Attention—Capture what your audience wants most.
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Tension—Highlight what’s holding them back or standing in their way.
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Connection—Show why you’re the one they should listen to.
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Solution—Present your message, method, or framework as the way forward.
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Action—Define the next step you want them to take.
By balancing the tangible (surface-level needs) and intangible (deeper desires) of your audience, the StoryTelling Structure™ One Pager ensures your message isn’t just heard, but remembered and acted upon. It’s the go-to tool for making your message matter.
